![]() Meanwhile, TV head Bela Bajaria was named chief content officer, a title formerly held by Sarandos, with film chief Scott Stuber reporting to her. It also carried out a change of the guard, elevating Greg Peters to co-CEO alongside Ted Sarandos in January as cofounder Reed Hastings moved to executive chair. The streamer's executive team was rebuilt with a global focusĪfter breaking all of Hollywood's rules and disrupting everything about the entertainment industry, Netflix - since its first-ever subscriber loss - has been breaking its own rules, reversing its stances on password sharing and advertising. A Netflix slide deck shows how it's trying to fix lofty problems in personalization.How to sell a show to Netflix with the help of an easily digestible pitch document.Data shows Netflix is leaning into international TV shows in its upcoming projects.International TV producers describe how streaming competition is changing their markets.10 reasons 'Squid Game' became a global phenomenon, according to a Netflix marketing exec.Netflix's 'Squid Game' is part of a robust international TV strategy that's far ahead of rivals.Its momentum also reinvigorated production in places like Germany, Mexico, and India, as companies like Amazon, Disney, WarnerMedia, and Apple follow Netflix's lead. The strategy helped the streaming service grow its customer base to 238 million global paid subscribers. The streamer figured out that to thrive on an international stage it needed both US mass-market programming like "Stranger Things" as well as local content that could win over viewers in specific markets (and produce breakout hits). How Netflix disrupted the global TV industry Netflix's impact on the global TV industry remains undeniable. After a dip in 2022, its stock has soared in 2023 and it's making headway with its crackdown on password sharing and its ad-supported subscription tier. ![]() And Netflix's English-language original series, such as Shonda Rhimes' "Bridgerton," Ryan Murphy's "Dahmer," and Tim Burton's "Wednesday," have broken the streamer's internal streaming viewership records.Įven as writers' and actors' strikes have shut down Hollywood production, and other streamers rack up losses, Netflix has been riding high. Now, thanks to Netflix's investments in international TV and film, programs like South Korea's "Squid Game," Spain's "Money Heist," and France's "Lupin" are finding massive audiences around the world. Hollywood used to export most global hit series and movies. Since Netflix began its worldwide expansion in 2016, the streaming service has rewritten the playbook for global entertainment - from TV to film, and, more recently, video games. It often indicates a user profile.īy clicking ‘Sign up’, you agree to receive marketing emails from InsiderĪs well as other partner offers and accept our Account icon An icon in the shape of a person's head and shoulders.
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